The future of successful retailing depends on increasing sales of our high margin products. With internet sales soaring, and the retail marketplace more competitive than ever, we need to discover new methods to driving the sales of our accessories and thus our profits.
In retail, accessories are often an overlooked item. Customers don’t realize the benefits that accessories provide and therefore will not make the investment. And our sales teams seem less engaged than ever, preferring to text their friends all day than make the effort to promote accessories to your customers.
Enter Digital Signage. Here are the facts;
Digital Signage increases sales by an average of 5-30%
Digital Signage increases the time that customers spend in a store
Digital Signage decreases customers perceived waiting time by 33%
Digital Signage can deliver bulls-eye marketing
Digital Signage is fresh, exciting and is the future of retailing
So how does Digital Signage increase your accessory sales?
Increasing sales:
Even the most conservative data supplied by retailers and research firms show a 5-30% sales increase through the use of digital signage. There are many cases where the increase was much higher. Take your accessory sales and bump up your numbers by 5-30%. You will see very quickly that the increases in profit can be outstanding. Digital signage is no longer just an eye-catching display, rather it can be counted on to increase sales. From Walmart and Home Depot, to specialty retailers worldwide, digital signage is being used today with great results.
The most consistent salesperson that retail ever saw!
How many times have we all said, “If I could only replicate David, he is such a good salesperson”. Imagine a consistent sales presentation to every prospective customer. With the benefits of accessories pitched each time. How great would our profits be then?
Get the picture?
Bulls-eye marketing:
The first thing that digital signage accomplishes is that it attracts customers to the displays. It very simply and consistently informs the customer on the benefits the accessories bring to the host device, with promotions that are tied to the accessories. Furthermore, the marketing messages can be delivered based on the motion of the customer in front of the display or when a customer engages with a product on display. Digital signage can even determine the age and gender of the person in front of the display, and instantly deliver the marketing message that impacts that specific customer. This type of bulls-eye marketing is potentially the best marketing tool available to retail in decades.
Inventory Efficiencies
Inventory levels can be tied to the marketing messages through digital signage. Messaging can increase for the items that customers purchase the most, or it can automatically promote overstocked items so you can move those items and improve cash flow. That relationship between inventory management and marketing provides big financial advantages.
Pro-active Marketing
This benefit is simple. Changes can be made with the click of a mouse. From any computer, anywhere in the world. Think of a world when you can change marketing messages for tens, hundreds or thousands of stores, instantly. And if a promotion is not working, change it right away instead of watching it fail until the next promotion is printed. And no printing, shipping, and field labor costs!
This is eye-catching stuff!
Capturing the attention of consumers today with your marketing messages has never been harder. We are all exposed to too many messages each day. Imagine looking at two different product displays, one with interactive digital signage and the other without. Which display are you likely to look at?
Where do I begin?
The digital signage industry is exploding. It is important that you find a partner who understands your needs. The best way to start is to tell your digital signage provider that you want your deployment to give you a return on your investment. With that as your foundation and focus, you can then decide on all the ancillary products and services you want to deliver to your customers.
Digital signage is an accepted form of marketing today. You see it in grocery stores, specialty retailers, airports, even in taxi’s!! It represents one of the fastest growing marketing tools today. And in a world where consumers are putting more and more trust into their computers and making purchases over the internet, it is a natural fit to give them the same experience in your stores.
Andrew Pierce is the Vice President of Business Development at New
Retail. Retail Business Development and New Retail work closely together
to provide powerful, integrated solutions that deliver results for wireless
retailers. You can reach Andrew at apierce@theretailexperts.com or
by calling 877.639.6565 x 108.
