Retail Business Development Launches a Revolutionary e-Learning System of Sales Training for Wireless Retailers

Comprehensive e-learning system for wireless retail sales training offers real-world sales strategies and techniques for new and experienced salespeople at a tiered pricing structure that delivers real value.

Saint Petersburg, FL, May 18, 2011 – Retail Business Development (RBD), a leader in outsourced retail management and training for the wireless and telecommunications industry, announced the launch of “7 Steps to YES!” – a comprehensive wireless retail sales training program. The e-learning system is designed to deliver high-value, low-cost learning within a fun, engaging, and entertaining experience, appropriate for both new salespeople and experienced ones.

Using theories of effective e-learning, “7 Steps to YES!” includes eight modules that deliver and reinforce critical sales techniques gleaned from best practices of wireless industry experts. The program offers 24/7 access to a dynamic combination of video demonstrations, downloadable playbooks and role-playing cards that encourage interactive knowledge-building within its 15-18 minute modules. Additionally, store owners and managers are provided an account dashboard for tracking participants’ progress and downloadable coaching worksheets that act as a checklist and guide to help ensure their teams get the full benefit of the training. The eight modules are:

• Introduction - Motivates participants by answering the “What’s in it for me?” question that prompts them to deliver the “What’s in it for the store?” results.

• P.R.E.P.A.R.E to Sell – Focuses the employee’s efforts on making the most out of every sales opportunity.

• Engage the Customer – Provides easy-to-use examples of attention-grabbing greetings and strategies for engaging customers at mall retail stores, stand-alone retail stores, and kiosks.

• Establish Rapport – Covers building trust, establishing connections using true commonalities, avoiding negative salesperson stereotypes, and turning ordinary conversations into sales opportunities.

• Ask the Right Questions - Addresses the importance of using qualifying questions to uncover customer needs so your team can match the right products to the right customers.

• Make the Pitch - Explores the best way to deliver a compelling sales presentation, highlight the value proposition to the customer, and sell more than just a product.

• Close with Confidence - Spotlights our seasoned professionals revealing the 5 most effective closes, explaining why and how they work, and demonstrating them in action.

• Handle Objections - Reveals how to identify and isolate primary objections, and handle them confidently and effectively.

Complementing the high-quality learning system is a pricing structure that wireless carriers, manufacturers and independent agents won’t be able to say “no” to … it’s that good. The per participant cost decreases with the number of salespeople trained, but even at its highest, this e-learning system would pay for itself with just one additional phone sale. With higher volumes of salespeople participating, the cost drops significantly, making the decision a no-brainer for store owners and managers who seek affordability and value.

“’7 Steps to YES!’ is revolutionary in the wireless retail sales training market in that we’ve succeeded in developing a high-quality experience for learners and a high-value product for cost-conscious store owners and managers,” said Jimmy Ralph, President and CEO of Retail Business Development.

The launch of “7 Steps to YES!” is an exciting accomplishment for Retail Business Development as it grows its business. The Mastering Wireless Sales platform is expected to include future e-learning offerings for a Retail Sales Management Training series, a retail Train-the-Trainer series, and unique sales add-on modules.

“7 Steps to YES!” is the flagship of the Mastering Wireless Sales e-learning system and is available exclusively at www.masteringwirelesssales.com. This Web site is a one-stop shop for learning more about this revolutionary training system, getting your questions answered and ordering the “7 Steps to YES!” e-learning system.

Contact Information:

Sales and Information
Ken Rich
P 888.564.0255
E krich@retailingwireless.com
A 111 Second Avenue NE, Suite 1500, St Petersburg, FL 33701

Media
Kevin Killoran
P 954.302.7818
E kevin@retailingwireless.com
A 111 Second Avenue NE, Suite 1500, St Petersburg, FL 33701