Mystery Shopping: What Goes On in Your Stores When You’re Not There?
Whether you call it mystery shopping or customer audits or customer experience reporting, the idea is the same: you need audits that provide true depth and insight into the day-to-day operations of your store or stores.
They can’t take weeks to complete – you’ve got a business to run and no time to waste. And they can’t be generalized – you’ve got specific products to move, accessories to up-sell, and sometimes dealers or franchisors you need to satisfy. Your store audits need to be quick, accurate and thorough. And they need to provide you with actionable items and insight that help you make immediate improvements to your bottom line.
That’s exactly why the executive team at RBD launched Technology Store Shopper and MyVirtualDM… because as retail owners ourselves, we were tired of being disappointed by mystery shops that didn’t fit our business model and didn’t have the flexibility to do what we needed them to do.